The AIGA Charlotte chapter has developed a program where teams of home brewers and designers collaborate to develop branding and packaging for a unique brew developed in conjunction with the event.
In it's fifth year it is an event in which I was very excited to participate in this time around. For the event I collaborated with my good friend and illustrator Scott Callicutt. Scott was able to develop a fun illustration which we developed for the title of the beer chosen by the brewers "Bless Your Heart".
For this project I art directed the illustration and developed the layout and typographic approach for the packaging. This event is a unique and fun one which merges many passions of mine and I look forward to participating again in the future.